Mount Sinai “Dream” Campaign

Creative Seven created a brand marketing campaign for Mount Sinai Hospital in Queens. Our “Dream” campaign won an Aster Award for “Total Campaign Excellence in Medical Marketing.”

The creative concept was based around the emotional experience patients and their families have during their hospital stay. It was called, the “Dream” campaign.  The concept was aspirational, focusing on what patients aimed to do when they returned to their healthy life after being treated successfully at Mount Sinai Hospital. 

In addition to print and online advertising, we rolled out the campaign by installing large graphics throughout the neighborhood. We installed large window graphics at four partnering health facilities. Walk-in traffic increased at each of the locations following the installation. Also, we completely covered the subway station nearest to Mount Sinai’s facility with our award-winning campaign. The MTA’s “Station Domination” package allowed us to display 64 large graphics throughout the 30th St Station.